Tender Executive
Cadila Pharmaceuticals
Role Objective / Major Purpose of the Job
Role Objective:
To support the Product Management and Marketing team in planning, executing, and monitoring marketing activities, ensuring effective brand promotion, field support, and implementation of strategic initiatives.
Principal Tasks & Responsibilities
- Role Objective:
To manage and deliver accurate MIS reporting, sales analytics, and operational coordination to support Sales & Marketing functions. The role ensures timely reporting, effective data analysis, and coordination with internal teams to support business decisions and improve operational efficiency.
Principal Tasks & Responsibilities
Key Responsibilities
- Marketing Execution & Support
Develop marketing collaterals, visual aids, and promotional materials as per brand requirements. Prepare presentations and communication materials for field force and internal stakeholders. Assist in creative campaign design and ensure proper implementation to strengthen brand image. Support product management in day-to-day activities, including data collation and reporting.
- Sales Force & Field Support
Provide training to sales teams on promotional strategies, USPs, and brand campaigns. Travel to field locations to oversee implementation of marketing programs and promotional activities. Facilitate KOL doctor visits, symposia, and CME programs, ensuring smooth coordination.
- Financial & Performance Monitoring
Prepare quarterly Profit & Loss statements to track and control budgeted costs per brand plan. Monitor marketing performance against set targets internally and externally. Ensure stock availability of promotional materials and samples at distribution centers.
- Data & Analysis
Conduct market research and competitor analysis to support brand strategy. Collect, analyze, and report marketing data to guide product planning and strategy decisions.
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