Responsible for the overall brand building of the Centre by ensuring effective and comprehensive advertising and public relations operations.
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
Overall
responsibility for planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc
Initiate the preparation
of a detailed advertising plan for the Centre, brief the advertising agency on the same and ensure effective implementation of the various components of the plan
Plan for the
requirement of outdoor hoardings and signage on the basis of the area/ size, type of signage, position / placement of the signage etc.
Update the
target audience through newsletter about the Centre (new offers/ deals, new stores at the Centre, participation by retailers through interviews and features, in conjunction with the advertising agency
Effective use of
various social networking sites (Facebook, Twitter, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre
Explore
partnership with various magazines and radio channels either as part of barter exchange or otherwise, for the promotion of the various activities of the Centre
Identify PR
opportunities for the Centre by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity
Monitor the
performance of the selected / Advertising agencies against defined Service Level Agreements (SLAs) and also evaluation post every event
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