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Lead - SEO at Tata Teleservices · Hyriko

via Career pages·Yesterday

Lead - SEO

Tata Teleservices

Full-timeOn-site

Location:Bengaluru, Karnataka, IndiaType:Full-timePosted:Yesterday

Apply on Career pages

Job Description: SEO, AEO and GEO Manager

Field Details

Company

Tata Tele Business Services

Position Title

SEO, AEO and GEO Manager

Designation

Manager

Function

Brand & Content Marketing

Reporting To

Head, Brand & Content Marketing

Location

Bangalore

Experience

3–5 years

Role Purpose

The SEO, AEO and GEO Manager will be responsible for building TTBS organic discovery into a measurable revenue-driving engine.

The role is not limited to rankings, traffic or content optimization. The core mandate is to drive OB through organic search, improve organic enquiries from priority business pages, and build an earned visibility engine that can gradually reduce and eventually weed out dependence on paid search for brand and high-intent discovery.

This role requires a hands-on SEO manager who can connect search visibility to business outcomes, work with revenue targets, improve conversion efficiency, and show clear proof of impact.

What the Person Has to Achieve

The role holder will be expected to:

Drive OB Through Organic SEO

Own organic SEO performance against assigned OB targets.

Grow revenue contribution from pure Organic Search.

Increase organic enquiries from priority product, solution, industry and local pages.

Improve the quality and conversion of organic traffic, not just traffic volume.

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Track the full journey from organic discovery to enquiry and OB contribution.

Reduce Dependence on Paid Search Over Time

Identify paid search terms where TTBS can build strong organic visibility.

Improve organic rankings for brand, product, solution and high-intent keywords.

Strengthen Top 3 and Top 10 organic coverage for priority terms.

Work with Paid Media to gradually reduce avoidable paid search dependence where organic visibility is strong.

Build organic visibility as a long-term replacement engine for paid search-led discovery.

Build a Revenue-Led Organic Growth Engine

Make SEO accountable to business outcomes: organic pageviews, enquiries, conversion efficiency and OB.

Improve enquiries per 1,000 organic pageviews.

Strengthen landing pages that directly support lead generation and business growth.

Ensure every SEO initiative has a clear link to discovery, enquiry generation or revenue impact.

Strengthen TTBS Visibility Across Search, Answer and Generative Platforms

Improve TTBS presence across Google, Bing, answer engines and AI-led discovery journeys.

Build content structures that support featured snippets, People Also Ask, answer formats and generative citations.

Make TTBS content easier for search engines and AI platforms to understand, trust and surface.

Key Responsibilities

Own Organic SEO and OB Targets

Own monthly, quarterly and annual organic SEO targets linked to OB.

Track organic traffic, organic enquiries, conversion efficiency and OB contribution.

Identify performance gaps and create action plans to improve revenue outcomes.

Prioritize pages, keywords and content actions based on business impact.

Grow Organic Enquiries and Revenue Contribution

Improve pure Organic Search traffic to priority TTBS pages.

Increase enquiries from product pages, solution pages, local pages, blogs and campaign landing pages.

Improve enquiry quality and traffic-to-enquiry conversion.

Track enquiries per 1,000 organic pageviews as a key efficiency metric.

Work with analytics and campaign teams to connect organic performance to OB reporting.

Build Organic Replacement for Paid Search

Map paid search keywords against organic ranking opportunities.

Identify brand and high-intent terms where organic can replace or reduce paid dependence.

Strengthen organic content, metadata, schema, internal linking and landing page experience for these terms.

Create monthly before/after reports showing organic gains and reduced paid search reliance.

Partner with Paid Media to align on search terms, spend reduction opportunities and performance overlap.

Improve Keyword and SERP Visibility

Own keyword research, search intent mapping and keyword-to-page mapping.

Improve rankings for priority brand, product, solution, local and commercial keywords.

Track Top 3, Top 10 and Top 20 keyword movement.

Monitor SERP changes, competitor movement, winners, losers and new opportunities.

Protect TTBS brand discovery journeys through strong organic SERP coverage.

Build AEO and GEO Readiness

Structure content for featured snippets, People Also Ask, answer engines and AI-led discovery.

Improve FAQs, schema, summaries, entity clarity and citation-friendly content.

Build page formats that are easy for search and generative engines to understand.

Track answer visibility and generative visibility signals where measurable.

Build Scalable Content Architecture

Create hub-and-spoke content clusters for priority TTBS products and solutions.

Map customer intent across discovery, consideration and conversion stages.

Strengthen internal linking across product pages, blogs, case studies, resources and local pages.

Ensure every content asset has a role in generating visibility, enquiries or OB.

Execute Technical and On-Page SEO

Conduct regular audits for crawl, indexing, metadata, headings, canonicals, redirects, schema, internal links and Core Web Vitals basics.

Work with web, engineering and content teams to close SEO issues on time.

Maintain an audit-to-closure tracker with owners, ETDs and proof.

Ensure technical fixes are linked to visibility, enquiry or revenue impact.

Report Performance with Proof

Build dashboards using GA4, Google Search Console and SEO tools.

Report Organic Search pageviews, enquiries, enquiries per 1,000 pageviews, keyword rankings, CTR, landing page performance and OB contribution.

Maintain before/after proof for all major SEO improvements.

Share monthly insights, actions, business impact and next steps.

Key Deliverables

Monthly organic SEO and OB performance dashboard.

Organic Search target tracker covering traffic, enquiries, conversion efficiency and OB contribution.

Paid search replacement opportunity tracker.

Brand and high-intent keyword visibility tracker.

Top 50 organic landing pages tracker with page-level actions and proof.

SEO audit and closure tracker.

Content cluster roadmap for priority TTBS solutions.

AEO and GEO readiness checklist for priority pages.

Monthly report showing organic gains, enquiry movement, OB impact and paid search reduction opportunities.

Quarterly SEO growth plan with expected business impact and delivery timelines.

Key KPIs

The role will be measured on:

Business KPIs

Organic SEO contribution to OB target.

Organic enquiries from priority pages.

Organic enquiry-to-OB contribution.

Reduction in avoidable paid search dependence over time.

Traffic and Conversion KPIs

Pure Organic Search pageviews.

Enquiries per 1,000 organic pageviews.

Conversion improvement on priority landing pages.

Performance growth of top 50 organic landing pages.

Visibility KPIs

Growth in Top 3, Top 10 and Top 20 keyword rankings.

Organic visibility for brand, product, solution, local and high-intent commercial keywords.

Improvement in CTR for priority queries and pages.

AEO and GEO readiness across priority pages.

Execution KPIs

SEO audit fixes closed on time with proof.

Content clusters published and optimized as per plan.

Internal linking and schema improvements completed.

Monthly reporting accuracy, insight quality and action closure.

Required Skills

SEO and Revenue Orientation

Strong understanding of how SEO drives traffic, enquiries and revenue.

Ability to prioritize SEO work based on OB impact.

Experience improving organic performance for business-critical landing pages.

Ability to connect keyword visibility and content optimization to enquiry generation.

Core SEO Skills

Keyword research and search intent mapping.

On-page SEO and content optimization.

Metadata, headings, internal linking and content structure.

Content cluster planning and keyword-to-page mapping.

Landing page optimization for traffic and enquiries.

Technical SEO Skills

Working knowledge of crawlability, indexing, canonicals, redirects, sitemaps, robots.txt, schema and Core Web Vitals basics.

Ability to identify issues and coordinate closure with web and engineering teams.

AEO and GEO Skills

Understanding of answer-focused content, FAQ structures, structured data and snippet-friendly formatting.

Understanding of entity-led content and citation readiness for generative discovery.

Analytics and Reporting Skills

Hands-on experience with GA4 and Google Search Console.

Ability to track organic pageviews, enquiries, CTR, rankings and conversion efficiency.

Ability to connect organic performance to OB reporting.

Strong Excel or Google Sheets skills for reporting and analysis.

AI Capability

Hands-on use of AI tools, including ChatGPT, for SEO research, clustering, audits, QA, summaries and reporting support.

Ability to use AI to improve execution speed, reporting quality and optimization consistency.

Qualifications

Bachelor’s degree required in Marketing, Business, Engineering, IT or a related field.

MBA preferred in Marketing, Digital, Growth or a related discipline.

GA4, SEO, technical SEO, content SEO or digital marketing certification preferred.

Generative AI or prompt engineering certification preferred.

Essential Attributes

Strong ownership of organic SEO and OB targets.

Business-first approach to SEO, with focus on enquiries and revenue.

Data-first and proof-led working style.

Hands-on execution mindset.

Ability to turn SEO plans into measurable business outcomes.

Strong coordination with content, web, engineering, analytics and paid media teams.

High attention to detail across content, data, metadata, links and reporting.

Comfortable working with targets, dashboards and weekly performance reviews.

Strong curiosity for SEO, AEO, GEO and AI-led search evolution.

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