Position Summary: The Commerce Growth & Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence.
Key Responsibilities
Commerce Strategy & Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.
Ecommerce & Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability.
DTC-First Innovation & NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks.
Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.
Data, Measurement & Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance.
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