Senior Executive- Marketing

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Job Description

Senior Executive- MarketingThe role is responsible for supporting digital marketing, consumer engagement, customer experience, and consumer insight initiatives across brands. The individual will work closely with internal teams, agencies, and external partners to execute campaigns, manage consumer interactions, generate actionable insights, and deliver seamless marketing and consumer experience programs that support brand growth Job Responsibilities

A. Digital Marketing & Media Support

•Manage and coordinate social media content calendars across brands in collaboration with internal teams, creative agencies, influencer partners, and platform stakeholders.

•Support planning, execution, and monitoring of digital marketing campaigns across Meta, Google, Amazon, Influencer Marketing, OTT, and other digital platforms.

•Coordinate with agencies and partners to ensure timely delivery of content, campaigns, influencer activities, and media plans.

•Track campaign delivery, budgets, timelines, and performance against defined KPIs, while identifying optimization opportunities.

•Prepare weekly and monthly performance reports with key insights, learnings, and recommendations.

•Monitor social listening platforms to track consumer sentiment, emerging trends, and brand reputation risks.

•Track competitor campaigns, content strategies, influencer activations, and digital initiatives to identify learnings and opportunities.

•Support preparation of campaign reviews, business presentations, and leadership updates related to digital marketing and media performance.

B. Customer Experience & CRM

•Manage end-to-end consumer complaint handling and resolution across Customer Care, Trade, Wellify, Medical Affairs, and E-commerce channels.

•Coordinate with Quality, Supply Chain, Medical Affairs, and other stakeholders on complaint investigations, sample retrievals, product replacements, vouchers, and timely case closures.

•Handle consumer escalations and National Consumer Helpline (NCH) complaints, ensuring closure within defined timelines and service standards.