Senior Analyst - Content Development

Management Level: 10 – Senior Analyst Content Development

Location: Hyderabad or Bengaluru

Must have skills: Short-form copywriting, Ad copy writing, social media copy writing, Content strategy & planning, Performance marketing content, Campaign messaging, Copywriting & editing

Good to have skills: Multimedia content creation (Video, Audio, Animation), Lead generation content, Cross-functional collaboration

Experience: 4+ years of experience is required

Educational Qualification: Graduate (Mass Communication and Journalism Preferred)

Job Overview

The Content Specialist is responsible for all forms of short-form content such as developing high-impact ad copies, landing pages, social media content, campaign messaging, outreach communication, and lead nurturing assets to drive lead generation, engagement, and brand awareness. This role involves creating compelling content across digital and marketing channels while collaborating closely with digital marketing, design, and business teams to achieve marketing objectives.

Key Responsibilities

Develop high-converting performance marketing content including landing pages, social media ads, Google Ads, display ads and high-impact reel scripts tailored for digital campaigns and lead generation initiatives.

Create impactful B2B outreach content including brochures, decks, presentations, and case studies to support enterprise communication and business development efforts.

Develop engaging organic social media content including social media image copy and caption copy aligned with brand communication and audience engagement goals.

Write concise and effective communication and lead nurturing content including SMS campaigns, WhatsApp campaigns, and voice dial-out scripts to improve engagement across the learner journey.

Create compelling outreach and brand visibility content including flyers, posters, and standees for events, activations, and marketing initiatives.

Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.

Required Experience, Skills and Qualifications