Retail Leader

Mission Brief

Lenskart's offline retail network is one of the largest and fastest-scaling in the world — spanning thousands of stores across metros, Tier 2/3 cities in India, and international markets, and staffed by tens of thousands of frontline team members. This role owns a defined segment of that network.

You will build the operating discipline that enables every store under your charge to deliver a consistent, premium, tech-enabled customer experience while driving revenue and profitability with rigor. This is a P&L-owning, people-leading, systems-thinking role for leaders who see retail not merely as a set of stores, but as a network that becomes smarter with every data point.

1. P&L Ownership & Revenue Growth

Revenue Ownership: Own the end-to-end P&L for the assigned store network, including revenue, margins, and store-level profitability across company-owned and franchise stores.

Planning: Build and execute the network's strategic business plan, Annual Operating Plan (AOP), and financial forecasts, aligned with the broader retail strategy.

Performance Management: Track footfall conversion, ATV, ABS, NPS, repeat rate, and store-level profitability through real-time dashboards to drive decisions at speed.

Turnaround: Diagnose underperforming stores, identify root causes, and drive rapid turnaround plans, including restructuring or exits where required.

Growth: Identify and execute expansion opportunities within the network, including new store openings, mall/high-street partnerships, and franchise collaborations.

2. Retail Operations & Customer Experience

Operational Excellence: Establish and drive best-in-class store operating standards, including opening/closing SOPs, visual merchandising, inventory management, and customer service protocols.

Experience Ownership: Be the single point of accountability for how every store in the network feels, ensuring a consistent, premium brand experience across metros, Tier 2, and Tier 3 markets.

Tech-Enabled Retail: Drive adoption of Lenskart's retail technology stack, including virtual try-on, AI-powered lens recommendations, computer vision-based eye testing, and omnichannel capabilities such as online-to-offline and BOPIS, to make every store visit smarter and more personalized.