Mission Brief: Own the World's Most Intelligent Online Eyewear Business
This is not a conventional e-commerce leadership role. This is your opportunity to architect and own the entire digital growth engine of a global eyewear tech company — one that is redefining how hundreds of millions of people experience vision care.
As the Online Product Leader, you will own the full Online P&L across India and Lenskart's international markets, and you will build the AI-powered commercial machine that drives it. You will move us from campaign-driven growth to a real-time, intelligence-led revenue system — where every rupee of media spend, every digital touchpoint, and every customer interaction is optimised by data and AI.
Your mandate: make Lenskart the most commercially effective and customer-obsessed digital eyewear brand on the planet.
🔑 Core Mandate
Own the P&L. Define the Roadmap.
Take full end-to-end ownership of the Online P&L across all channels and geographies — India, Southeast Asia, the Middle East, and beyond.
Build and execute a forward-looking online growth roadmap that works backward from deep consumer insight, not internal assumptions.
Integrate marketplace and quick commerce into the core business architecture — not as side channels, but as scaled, intelligent revenue streams.
Build an AI-First Performance Marketing Engine
Lead the transformation of Lenskart's performance marketing from manual optimisation to an AI-driven acquisition and retention engine — across Meta, Google, Programmatic, Affiliates, and emerging channels.
Deploy sophisticated LTV-based audience modelling, predictive cohort targeting, and AI-powered bidding strategies to maximise return on every dollar of media spend.
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Develop and own the frameworks for AI-assisted creative testing and real-time campaign optimisation at scale.
Scale marketplace and quick commerce presence through intelligent catalogue management, algorithmic ranking strategies, and demand-signal-driven inventory positioning.
Lead a Global Online Team
Provide strategic direction and operational clarity to regional online channel teams across markets.
Ensure each market accelerates its own growth trajectory while staying coherent with global brand, tech, and operational standards.
Build a team culture where speed, data fluency, and customer obsession are non-negotiable defaults.
Drive AI-Powered Product & Experience Innovation
Partner with Product and Tech to embed AI deeply into the customer journey — from intelligent search and personalised recommendations to virtual try-on and AI-led conversion optimisation.
Champion a culture of continuous experimentation: own the A/B testing roadmap, accelerate learning velocity, and ensure every insight compounds into measurable conversion and retention uplift.
Define and deliver the digital experience standard that makes Lenskart's web and app not just functional — but genuinely delightful and differentiated.
Turn Data Into Decisions, at Speed
Build and operate a real-time performance intelligence system — dashboards, funnels, cohort analyses — that enables the team to make high-quality decisions in hours, not weeks.
Own growth forecasting, customer segmentation, and hyper-targeted audience strategies that power scalable, profitable marketing.
Move the organisation from reactive reporting to predictive, AI-assisted growth operations.
Connect the Entire Value Chain
Work hand-in-hand with Supply Chain, Category, CX, Merchandising, and Creative to ensure every online touchpoint is backed by seamless operational execution.
Be the connective tissue between commercial ambition and operational reality — ensuring the customer experience is consistent, compelling, and continuously improving.
The Essentials
Commercial Ownership at Scale: You have held full P&L accountability for a large-scale digital business — and you have delivered aggressive, sustainable revenue growth while managing cost discipline.
AI & Data Fluency: You don't just commission data analyses — you understand how AI and ML can be applied to performance marketing, personalisation, forecasting, and customer experience. You've either built or led teams that have deployed these capabilities in production.
Performance Marketing Depth: You have managed large, complex media budgets across search and social, and you have led the shift from manual to algorithmic and AI-assisted campaign management.
Multi-channel Architecture: You have scaled revenue across owned digital channels (web, app), third-party marketplaces, and rapid-delivery platforms — simultaneously, not sequentially.
Customer Experience Instinct: You obsess over the digital journey. You can identify friction at a granular level and move fast to eliminate it — using data, design, and product thinking together.
Cross-functional Influence: You have a track record of aligning supply chain, creative, and engineering teams behind a single commercial vision — across geographies and cultures.
The Mindset
Builder, not Manager. You are energised by the opportunity to construct something new — a smarter, faster, more intelligent online business — not just to optimise what already exists.
AI-Native Thinker. You see AI not as a feature to add, but as the foundational layer through which growth is designed. You are curious about what is possible, and you move fast to test it.
Commercially Fearless. You are comfortable with ambitious targets and the accountability that comes with them. You set the bar high for yourself and for your team.
Customer-Backward. You make every strategic decision by starting with the customer — their needs, their friction points, their moments of delight — and working backwards to the business model.
Globally Curious. You thrive in multi-market complexity. You understand that what works in one market is a hypothesis in another, and you build systems that can learn and adapt.
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