Product Marketing Specialist - Controls

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Marketing Manager - Product

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

You will responsibly Implements product marketing strategies in line with global product strategy in assigned area to meet business objectives. Implements marketing activities and supports Sales organization in driving sales and services for their respective products.

The work model for the role is: #Li-Onsite

This role is contributing to the ABB India, Electrification Business, Smart Buildings Division as a Product Marketing Specialist for Control Products, will be based at Faridabad - India.

You will be mainly accountable for:

- Product Strategy & Positioning: Own the product marketing strategy for control products, including market research, competitive analysis, and defining clear positioning and messaging.

- Go-to-Market Execution: Plan and execute product launch strategies in collaboration with product management, marketing communications, sales, and R&D teams.

- Marketing & Sales Enablement: Develop clear and useful product content such as brochures, presentations, technical documentation, and sales enablement tools.

- Customer & Market Intelligence: Gather customer insights, track market trends and competitor activities, and translate market needs into product requirements for feedback to product management.

- Sales Support & Pricing: Train sales teams, support key customer engagements, develop pricing strategies, and create case studies and success stories to encourage adoption.

Qualifications for the role: