Product Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Marketing & Sales Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.

The work model for the role is: #Li-Onsite

This role is contributing to the Electrification business in Smart Power division at Mumbai, India.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).

• Executing annual marketing plan in collaboration with relevant division and/or product groups.

• Developing business plans focused on driving business development for a defined market.

Our team dynamics . Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.