Marketing Planning Manager- GI Maxima

MAIN PURPOSE OF THE ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.

JOB RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising

campaigns, and monitor sales performance to effectively market assigned products/services.

• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify

market opportunities for the product/service.

• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are

effective and appropriate for the target audience.

QUALIFICATIONS

Education Level Major/Field of Study or Equivalent Associates Degree (± 13 years) Masters Degree (± 18 years) in Marketing

Experience/Background Minimum 8 years