via Career pages·2w ago
Process Manager
eClerx Services
Full-timeOn-site
Location:Mumbai, Maharashtra, IndiaType:Full-timePosted:2w ago
Key Responsibilities
- Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK
- Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks.
- Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
- Manage Marketing Channel setup, processing rules, and attribution validation.
- Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
- Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
- Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
- Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau.
- Perform cohort, attribution, contribution, trend, and funnel analysis.
- Collaborate with marketing, product, and technology teams to optimize measurement and personalization.
Qualifications & Requirements
- Hands on experience in Adobe Tagging / Adobe Analytics.
- Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks.
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