Lead - Product Marketing

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is hiring a Lead Product Marketer to drive go-to-market strategies, positioning, and adoption across the Freshdesk portfolio. As customer service software rapidly evolves alongside advances in AI and modern CX capabilities, proactive automation, and shifting buyer expectations, staying ahead of market alternatives is critical.

We’re looking for a seasoned SaaS product marketer who can bridge product capabilities with business value, enjoys translating complex AI technology into clear messaging, and thrives working cross-functionally in a fast-moving SaaS environment.

What you'll do

- Develop crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market.

- Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives.

- Lead cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams.

- Lead competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves.