Lead – Farming Channel

COMPANY

Tata Tele Business Services (TTBS), belonging to the prestigious TATA Group, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Job Description

Role Title

GTM Lead – Farming

Business Unit

SME Business

Function

Indirect Sales

Department

Generate

Reporting Structure

CA2 if any

DGM

Key Relationships/Key Customer

External: Channel Partners and Partner Sales Resource, OEMs

Internal : Sales, PDM, SSP, Product. L&D, Marketing etc

Span of control:

Why position exists?

To create a structured, scalable and repeatable growth engine for the Platinum & Gold ecosystem, moving the organization from relationship-led partner management to account-led, data-driven partner growth.

Job Responsibilities

Define and continuously evolve the Platinum & Gold Farming GTM framework

Work closely with regional sales and PDM teams to bring required improvements in the framework

Ensure Partner Infra and capability development as building blocks for sustainable and scalable growth in P&G cohort

Create a playbook for increasing extraction from P&G Logo:

Product penetration drive | Partner level plan to track and monitor