Lead Associate Demand (Storefront)

1. Storefront Experience & UI/UX Strategy

• Best-in-Class Experience: Collaborate directly with UI/UX design and product teams to build and maintain an immersive Myntra Club environment that balances premium brand aesthetics with frictionless commerce conversion.
• Trend & Premium Market Intelligence: Stay ahead of macroeconomic and consumer trends within the branded and premium fashion/lifestyle segments to continuously evolve the storefront narrative.
• Category Discovery & Storytelling: Work cross-functionally with diverse category teams to source engaging content and brand stories, deeply understanding and solving their unique product discovery needs.

2. Analytics, Search & Performance Optimization

• Platform & Search Insights: Monitor platform search trends, user discovery patterns, and search/sort reporting to optimize product visibility across the Myntra Club funnel.
• Structured Problem Solving: Drive strategic decisions by formulating hypotheses, structuring complex business problems, conducting deep-dive data analyses, and delivering clear executive reporting.
• Portfolio Health: Develop, roll out, and maintain 360-degree performance dashboards to track platform and category-level metrics, helping leadership isolate friction points and double down on high-growth areas.
• Statistical Analysis: Apply statistical methods to raw data to generate actionable insights, forecasting models, and clear business impact reports.

Qualifications & Experience

• Education: Bachelor’s Degree in Engineering or a related quantitative field from an accredited university or college.
• Experience: 2+ years of direct experience in e-commerce analytics, digital storefront strategy, or category planning.
• Technical Proficiency: Expert-level mastery of Advanced MS Excel is strictly required. Familiarity with e-commerce analytics tools and data visualization frameworks is highly preferred.
• Communication & Influence: Exceptional written and verbal communication skills with a proven track record of synthesizing data into stories for senior stakeholders.
• Execution & Ownership: Highly self-motivated and results-oriented; able to operate independently with minimal oversight in a fast-paced, matrixed environment.