Lead Associate - Brand Planner

Here is a comprehensive Job Description tailored to Myntra’s standard format and structure:

Roles and Responsibilities

• Campaign Strategy & Execution: End-to-end management of e-commerce ad campaigns (Sponsored Search, Product Listing Ads/PLA, Display/PCA, Banner Media, and Event-day activations) to drive traffic, conversions, and revenue.
• Account & Brand Management: Partner closely with sellers, brand teams, and internal account managers to build customized media plans, align budgets with revenue goals, and maximize campaign ROI.
• Data Analysis & Performance Optimization: Continuously monitor, analyze, and optimize campaign metrics (CTR, CPC, CPM, Conversion Rate, ACOS/ROAS) to deliver incremental GMV and campaign effectiveness.
• Budget & Pipeline Management: Manage ad spend budgets, forecast quarterly ad revenue targets, and track daily/weekly spend velocity against target performance KPIs.
• A/B Testing & Innovation: Conduct keyword research, bid optimization, and audience targeting experiments. Test new ad formats and platform monetization features to drive innovative brand solutions.
• Cross-Functional Collaboration: Work with cross-functional teams including Category Management, Growth Marketing, Product, and Tech to streamline ad operations, resolve technical issues, and improve seller ad tools.
• Reporting & Insights: Prepare detailed post-campaign performance reports, deep-dive analyses, and actionable growth insights for brand partners and senior leadership.