Influencer Marketing Lead

We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer

marketing charter nationally. In this role, you will define and own influencer, content creator and

celebrity marketing strategy end-to-end — setting the vision, building the playbook, and leading

a distributed team of regional influencer marketing managers across North, South, East and

West India. You'll be the single point of accountability for how Lenskart shows up through

creators and talent across every language market in the country, ensuring regional depth (Hindi,

Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Malayalam, Punjabi and more) rolls up into

one coherent, scalable, national strategy.

You've built and led influencer or creator marketing functions before — whether at a large

D2C/e-commerce brand, a top-tier influencer or talent management agency, or an MCN — and

you know how to pair sharp campaign instincts with the discipline of running a team, a budget

and a set of vendor relationships at national scale. You have a strong business acumen and are

concerned with data and results, not just feelings.

Key Responsibilities

● Own the national influencer, content creator and celebrity marketing strategy for

Lenskart, aligned to brand and business objectives across the full house of brands (John

Jacobs, Vincent Chase, Lenskart Air, Aqualens, BLU)

● Build, lead and mentor a team of regional influencer marketing managers across India

(North, South, East, West), setting clear goals, reviewing campaign quality, and holding a

consistent bar while leaving room for regional and language-led nuance

● Design the overarching creator and celebrity partnership framework for the country —

tiering (mega/macro/micro/nano), rate cards, negotiation guardrails, contracting