GTM Acceleration Lead, Value Selling

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

Vercel is hiring a GTM Acceleration Lead to own the system that makes Account Executives (AEs) effective in enterprise sales. Build repeatable plays, business value models, and coaching systems. Drive consistent deal creation, progression, and wins. Measure impact on revenue, not content created or trainings delivered.

Why This Role Exists:

• Need for repeatability: Replace hero selling with a system that scales across the AE org

• Product surface growth: Translate new launches into field-ready value narratives within one sprint

• Shift to consumption pricing: AEs must size, position, and defend Flex Commit deals with finance buyers

The role includes in-office anchor days on Monday, Tuesday, and Friday out of one of our offices (SF, NYC, Austin).

Translate Product to Business Value

• Map features to outcomes by persona: CTO, VP Engineering, CFO, line of business

• Build discovery playbooks with questions, proof plans, and competitive positioning