DGM - Product Design Lead, Accessories

Role Overview

As part of the Mahindra Auto Division, the Design Lead (SPV & NU Platform) will be responsible for leading the end-to-end design vision and execution for Special Vehicle Program (SPV) and New Utility (NU) Platform initiatives. This role will shape the visual identity, styling direction, and customer experience of future vehicle programs while ensuring alignment with Mahindra's brand values and product strategy.

Key Responsibilities

Design Strategy & Creative Leadership

• Lead exterior and interior vehicle design activities across SPV and NU Platform programs.

• Define and evolve design themes that strengthen Mahindra's brand identity and create distinctive customer experiences.

Brand Identity & Styling Direction

• Own the design language, styling philosophy, and visual identity for vehicle Accessories programs.

• Ensure consistency across vehicle portfolios while driving innovation and differentiation through thoughtful design solutions.

Vehicle Concept & Design Development

• Guide the development of concept sketches, digital models, design themes, and production-ready vehicle designs.

• Review and refine design proposals to ensure alignment with customer expectations, business objectives, and brand aspirations.

CAS Quality & Surface Development

• Oversee Class A Surfacing (CAS) quality across vehicle programs.

• Ensure high standards of surface quality, continuity, aesthetics, and manufacturability throughout the design development process.

Design-to-Engineering Integration