Campaign Management - Sr. Manager - Ads

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:-

The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes.

You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.

Key Responsibilities:-

Team Leadership & Analytical Excellence

● Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.

● Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.

● Upskill the team on platforms, measurement frameworks, and ecosystem best practices.

Campaign Delivery & Performance Ownership

● Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem

● Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.

● Act as final escalation owner for complex delivery, measurement, or performance issues.

Advanced Optimization & Insights

● Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.

● Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.

● Translate learnings into repeatable playbooks and SOPs. AdTech,

Measurement & Platform Collaboration