Associate Director - Performance Marketing

Management Level: 05 - Associate Director Performance Marketing

Location: Hyderabad, Delhi, Mumbai, Bangalore

Must have skills: Performance Marketing Strategy, Digital Campaign Management, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Marketing Analytics, Lead Generation, Conversion Rate Optimization (CRO), Marketing Automation, CRM Integration (Salesforce, HubSpot, Zoho), Budget Management, Funnel Optimization

Good to have skills: P&L Management, Marketing Attribution, SEO/SEM, Account-Based Marketing (ABM), A/B Testing, Cross-Functional Collaboration, Data Visualization & Reporting

Experience: 15+ years of experience is required

Educational Qualification: Master's degree Preferred

Job Overview

The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact.

Key Responsibilities

Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets

Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management

Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives

Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms

Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners

Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement

Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies