AI Search Specialist

Work Schedule Standard (Mon-Fri)

Environmental Conditions Office

Job Description

At Thermo Fisher Scientific, our people share a common set of values - Integrity, Intensity, Innovation, and Involvement. We work together to accelerate research, solve complex analytical challenges, improve patient diagnostics, drive innovation, and increase laboratory productivity. Each one of us contributes to our mission every day – to enable our customers to make the world healthier, cleaner, and safer.

DESCRIPTION:

We are seeking a detail-oriented and analytical SEO & Generative Search Specialist to join our Global Downstream Marketing team. This role will support the execution of organic search strategies that span traditional SEO, Answer Engine Optimization (AEO), and Generative Search Engine Optimization (GEO).

The Specialist will help improve organic visibility and adapt strategies for emerging generative AI-driven search platforms. This is an exciting opportunity for a marketer with hands-on SEO experience who is eager to shape the future of search marketing.

What will you do?

• Work closely with the SEO Strategist to implement on-page, off-page, and technical SEO initiatives

• Conduct keyword research, SERP analysis, and competitive bench marking for global and regional campaigns

• Optimize website content, metadata, and structured data for both traditional and AI-powered search experiences

• Support generative search optimization efforts to ensure content is discoverable, accurate, and favored by AI-driven platforms (e.g., Google SGE, Bing Copilot, ChatGPT, Perplexity)

• Make recommendations to optimize web content for traditional and AI-driven search platforms

• Work closely with the content and digital teams to ensure SEO/AEO/GEO requirements are integrated into campaigns and website updates