The AGM – Marketing is responsible for defining and driving the overall marketing vision, brand strategy, and go-to-market execution across all projects and geographies. The role focuses on building strong brand equity, accelerating sales velocity, maximizing revenue realization, and enabling long-term business growth through data-driven, integrated marketing strategies. This role acts as a strategic partner to Sales and Leadership, ensuring marketing investments deliver measurable business outcomes.
ORGANISATION CHART
This position with report to CEO
KEY ACCOUNTABILITIES
Strategic
- GMR Realty Brand:
Create and establish GMR Realty as a distinct, standalone real estate brand under the GMR Group, defining its vision, mission and long term ambition with the objective of positioning it among India’s leading real estate brands over a 5-10 year horizon
Define the brand positioning and strategic value proposition for GMR Realty, ensuring clear differentiation within the real estate sector and alignment with the group’s long term business objectives
Design and own a scalable brand architecture that supports growth across multiple projects, cities and asset classes without dilution of brand intent
Act as the custodian of brand strategy at the leadership level, ensuring that the key business, investment and expansion decisions remain aligned with the approved brand vision and positioning.
Identify and prioritize the target customer segments, asset classes, price bands, and geographies that the brand will focus on, providing long term clarity for business and investment decisions
- Project Specific:
Define the strategic positioning of each project in line with the GMR Realty brand vision, ensuring clarity on the project’s role within the overall portfolio
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Develop project positioning and key selling messages based on market study, competition analysis, target customer profile and pricing strategy
Lead end-to-end go-to-market strategy for launches, sustenance campaigns and special initiatives
Revenue and Sales Enablement
Own marketing KPIs such as cost per lead, lead-to-conversion ratio, sales velocity, and ROI on spends.
Enable Sales teams to achieve and exceed targets through high-quality lead generation, campaign planning, and demand creation.
Drive B2B, channel partner, loyalty, referral, and digital-led growth initiatives.
Ensure tight alignment between marketing plans and sales targets across micro-markets.
Lead annual and quarterly marketing plans for the real estate vertical, including budgets, campaign calendars and performance tracking
Brand, Communication and PR
Strengthen GMR Realty brand and project brand equity through integrated ATL, BTL, Digital, and PR strategies.
Lead corporate and project-level public relations and reputation management
Oversee content strategy, storytelling, and brand tonality across all touchpoints.
Build strong relationships with media, industry forums, and external stakeholders.
KEY ACCOUNTABILITIES - Additional Details
Operational Excellence
Lead market research initiatives to understand consumer behavior, competition, and micro-market dynamics.
Own and manage the overall marketing budget, ensuring optimal allocation and strong ROI.
Oversee development and timely delivery of marketing collaterals, campaigns, events, and activations.
Track, measure, and report marketing performance through dashboards and analytics.
Drive digital transformation in marketing, including performance marketing, automation, and analytics.
Plan and execute project launch campaigns, including launch events, digital campaigns, on ground branding and channel partner engagement
Team & Stakeholder Management
Build, mentor, and lead a high-performing marketing team across functions and geographies.
Work closely with Sales, CRM, Engineering, and planning & design teams.
Manage and govern external partners including creative agencies, media agencies, digital agencies, PR firms, event partners, and BTL vendors
EXTERNAL INTERACTIONS
Creative and advertising Agencies: Manage campaigns and creative development.
Channel Partners/ Portals: Managing demand, lead generation and visibility
Event Organizers: Plan and execute promotional events, launches and on ground marketing
Digital Platforms, Media & PR Agencies: Coordinate for paid ads, partnerships, PR and media planning
INTERNAL INTERACTIONS
Primary
Secondary
Sales & CRM Team: Align marketing campaigns with sales objectives like lead strategy and conversion optimization
Projects & Planning: Executing product positioning and launch readiness
FINANCIAL DIMENSIONS
Experience with managing residential marketing budgets in the range of INR 15-40 Cr. annually, supporting project launches and sustenance for residential developments aggregating INR 500-2,000 Cr. optimizing digital and media spends across performance and brand channels, and driving measurable ROI aligned to sales and absorption targets.
OTHER DIMENSIONS
Overseeing and managing teams across both the East Coast and West Coast of India to ensure efficient operations and alignment with organizational goals.
Proactively communicating stock requirements to management, ensuring timely procurement and inventory readiness.
Developing and maintaining quarterly volume planning strategies to streamline procurement activities, coupled with comprehensive stock analysis at various ports. This includes evaluating price trends and forecasting local coal price movements for informed decision-making.
EDUCATION QUALIFICATIONS
Graduate or Postgraduate in Marketing, Business Administration, or related field.
RELEVANT EXPERIENCE
12-18 years of experience in marketing, preferably within the Real Estate industry. Proven experience in brand building, project launches, revenue driven marketing and large scale campaign management
Exposure to PAN India or multi-city portfolios is strongly preferred
COMPETENCIES
Teamwork & Interpersonal influence
Stakeholder Focus
Planning & Decision Making
Execution & Results
Networking
Personal Effectiveness
Social Awareness
Strategic Orientation
Problem Solving & Analytical Thinking
Entrepreneurship
Capability Building
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