YouTube Specialist - Investor Channel

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About The Role

We are building a world-class, AI-first content factory, and you are the person who decides what we actually build. You aren't just a writer. You are the person who identifies what topics will work on YouTube and decides exactly how we should present them to the audience. Your job is to make sure our strategy turns into high-performing content.

Focus Area 1: Format and Strategy

You decide the "how" and the "what" of our content.

• Topic Selection: You research what is currently getting traction on the platform and pick the angles that give us the best chance to win.

• Format Ownership: You decide the style of each video. You determine if a topic works best as a story, a deep dive, or a specific format you've designed.