KPI - AI Design Adoption, Social Media Growth, Content Engagement Rate, Video Views Performance, Design Turnaround Time Location: Mumbai Joining: Immediate Type: Full time
About the team:
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans. PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.
Excited yet? Continue reading to find out more about the role:
About the Role:
Content Creation
Conceptualize and create engaging content for social media platforms including Instagram, Facebook, LinkedIn, and YouTube, Whatsapp • Shoot and edit short-form videos, including Reels, Shorts, and social-first video formats
Conduct voxpop interviews and street-style content where required
Create compelling visual and video storytelling aligned with the LazyPay brand
Ideation & Creative Strategy
Generate fresh and innovative ideas for social media campaigns and content formats
Identify and leverage trending topics, memes, and cultural moments
Develop recurring content series and formats for LazyPay’s social channels
AI-Driven Content Creation
Actively use and experiment with AI tools for ideation, video creation, editing, and content automation
Stay updated with the latest developments in AI-driven creative tools
Identify opportunities to integrate AI into LazyPay’s social content strategy
Platform Ownership
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Manage and maintain LazyPay’s presence across Instagram, Facebook, LinkedIn, and YouTube
Ensure consistent brand voice, quality, and content output across platforms
Work closely with the marketing and brand teams to execute social media campaigns
Execution & Optimization
Edit and produce high-quality content optimized for social media engagement
Monitor performance of social media content and refine strategies accordingly
Ensure timely publishing and consistency in social content output
Required Skills & Qualifications
Strong understanding of social media platforms and internet culture
Proven experience in video shooting and editing for social media
Ability to confidently interact with people for voxpop or street-style interviews
Hands-on experience with video editing tools (Premiere Pro, Final Cut, CapCut, or similar)
Familiarity with AI tools used in content creation and ideation
Strong storytelling, ideation, and creative thinking abilities
Ability to work independently and take ownership of social media initiatives
Preferred Qualifications:
Experience managing brand social media accounts
Prior work in content creation, digital media, or creator ecosystems
Experience using AI-powered tools for creative production
Understanding of fintech, consumer tech, or digital lifestyle brands
We’re looking for someone who:
Is highly creative and curious
Takes initiative and ownership
Is enthusiastic about experimenting with new ideas
Is passionate about building impactful content that stands out on social media
Wants to push the boundaries of content using AI and creativity
Why This Role is Fun:
You’ll work on a fintech brand that behaves like a creator. You’ll have the freedom to experiment, break formats and build ideas people share. If you want to shape the social voice of LazyPay, this is your playground.
What we offer:
A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
Gain hands on experience in a dynamic marketing environment
Mentorship and guidance from an experienced Marketing team
About us:
At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18+ highgrowth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.in | www.lazypay.in | www.paysense.in
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