Therapy Business Manager | GI Optima | Chennai

Business generation & development:

• Achieve monthly, quarterly, half yearly and yearly sales target by promoting company’s product ethically to customers as per the business plan

• Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place

• Organizing Camps (CME) as per the division strategy and customer needs

• To plan and conduct merchandising and sampling activity as per Division strategy.

• Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company

• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

100% coverage of Doctors.

Customer Call average as per the customer management plan of the division / therapy.

Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

• Prescription audit for Abbott brands and other competitors’ brands

• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.

• Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Brand Management: