NetApp CPTO office is seeking a visionary and execution-driven Staff Product Manager of Startup Ecosystems & Developer Initiatives to lead the engagement with broader startup ecosystem and digital native companies to accelerate the NetApp Excellerator program for NetApp.
In this role, you will be the driving force behind our startup adoption strategy, building programs that empower early-stage and high-growth digital natives to build on our platform.
The role also involves designing, launching, and scaling high-impact hackathons that inspire developers, surface innovative use cases, and foster a vibrant technical community. In this role, will bridge the gap between engineering, product, and go-to-market teams to ensure we are the platform of choice for the next generation of builders.
Job Requirements
12+ years of experience in program management, strategic alliances, customer relations, product marketing, or technical ecosystem development within the technology industry.
Proven track record of designing and executing large-scale developer events, hackathons, and technical summits.
Deep understanding of the startup lifecycle and the technical needs of cloud-native digital businesses.
Strong executive presence with the ability to influence cross-functional teams, including product, engineering, and marketing leadership.
Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into compelling business value propositions.
Key Responsibilities
Startup & Digital Native Strategy
Program Leadership: Design and execute end-to-end go-to-market (GTM) programs tailored for digital native businesses, early-stage startups, and incubators.
Ecosystem Building: Develop relationships with venture capital firms, startup accelerators, and technology hubs to position company technologies as foundational infrastructure for emerging ventures.
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Strategic Alignment: Partner with executive leadership, product, and engineering teams to align offerings with the rapid-scaling needs of digital-native organizations.
Hackathon & Developer Engagement
Hackathon Management: Lead global and regional hackathons, both virtual and in-person, from concept through execution. Manage themes, platform setup, judging criteria, and prize distribution.
Community Engagement: Build and nurture an active developer community while serving as a key liaison between external developers and internal engineering teams.
Content & Enablement: Collaborate with Developer Relations (DevRel) to create technical content, quick-start guides, and API documentation that streamline onboarding and hackathon participation.
Cross-Functional Execution & Metrics
KPI Management: Define, track, and report on key success metrics, including hackathon participation, startup onboarding,developer growth, and pipeline generation.
Voice of the Startup: Represent startup and developer feedback internally by sharing product insights, feature requests, and market trends with engineering and product teams to influence roadmap decisions.
Education
Typically requires a minimum of 12 years of related experience.
BE/B.Tech or Masters degree required
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
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