Sr. Manager Trade Marketing - Dacor

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Position Overview:

As the Senior Manager, Trade Marketing, you will be responsible for the development, execution and measurement of Samsung’s trade marketing strategy for both Samsung and Dacor brands. The primary goal of this role is to increase awareness with the trade channel for recommendation, ultimately resulting in sales.

You will oversee an in-market Trade Representative team who will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as key platform to drive brand advocacy.

You will be active in the trade community and be face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learn and optimize all activity.

Responsibilities and Duties:

• To develop a strategy which influences core touchpoints throughout the luxury (Dacor) & premium (Samsung) trade path to purchase

• Develop marketing awareness and amplification opportunities including paid and organic tactics

• Identification of channel enablement needs including programming, digital and physical tools and educational needs

• Primary brand representative for industry associations to activate awareness & event programming within the trade channel