Specialist - Marketing Operations (North America)

### Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

### Job Description

Key Responsibilities

• Manage lead operations, including lead routing, assignment updates, and

enrichment processes to ensure timely and accurate lead distribution.

• Handle ticket management by addressing and resolving requests related to

lead assignment, campaign execution, and system updates.

• Assist in basic reporting and data analysis, helping teams track lead flow,

funnel performance, and SLA adherence.

• Ensure data integrity and hygiene in Salesforce and Marketo by conducting

regular audits and updates.

• Work closely with Sales and Marketing stakeholders to refine lead

qualification criteria, segmentation, and campaign execution.