Software Engineer II, Segment Optimization

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

Our Segment Optimization team is the backbone of Attentive’s audience-segmentation infrastructure, processing, storing, and optimizing data at massive scale and speed. We handle billions of events from over 100 million customers daily, enabling near-real-time audience insights and AI-driven personalization through our Data, Optimization, and ML Platforms. Joining our team offers a high-growth opportunity to work on high-impact systems alongside talented engineers.

As a Software Engineer II, you will build and improve distributed data applications that power our segmentation platform and deliver personalized experiences for our clients and their customers. You will own well-scoped features end to end, develop a strong understanding of the services you support, and partner with senior engineers and cross-functional teammates to make sound design and implementation decisions. This role is an opportunity to deepen your expertise in distributed systems, data pipelines, and real-time processing.

This team is building the segmentation platform that empowers our clients to curate audience segments, which Attentive uses across the platform to personalize content. By delivering more relevant and engaging messages, this drives higher performance for our clients and better experiences for their customers.

What You’ll Accomplish