SM - Product Planning

Responsibilities & Key Deliverables

Responsibilities & Key Deliverables

• In sighting, Evaluation and Planning –

• Global competitions mapping and analysing for Techinology content by segment and platform

• Categorization of Global competition technologies in terms customer value parameters

• Continuous insight to evaluate change in customer needs by geography, segment and application

• Mapping of tractor and farm machinery utilization by segment and application

• Corelating tractor and farm machinery utilization to improve customer life through technologies with frugal approach

• Planning of technologies based on Customer value proposition with details of segment positioning and ROI

• Prioritization of technologies based on Customer value proposition, Segment positioning and ROI

• Technology Roadmap preparation by Brand/Platform

• Alignment of Technology Roadmap with all respective stakeholders

• Collaborating with Farm Machinery for aligning with Tractor Technology and trigger for technology adoption plan for Farm Machinery

• Execution –

• Execution of Technology Roadmap by Brand/Platform