Senior Process Manager

We are looking for a results-driven and analytically sharp Paid Media Specialist to lead and execute performance marketing campaigns across LinkedIn, Google, Bing, Facebook, and Instagram. The ideal candidate is a data-obsessed digital marketer who understands the nuances of each advertising platform, thrives in a fast-paced environment, and has a strong track record of driving measurable business outcomes through paid media. You will own the end-to-end management of paid campaigns from strategy and planning to execution, optimization, and reporting; while collaborating closely with the creative, content, and marketing teams.

Key responsibilities:

- Plan, set up, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager, ensuring campaigns are aligned with business goals and performance targets.

- Develop comprehensive paid media strategies tailored to each platform’s audience, ad formats, and bidding mechanisms balancing brand awareness, lead generation, and conversion objectives.

- Execute and manage all campaign components including audience targeting, keyword research, ad copy, creatives briefing, bid strategies, budgets, and landing page alignment.

- Monitor, analyze, and optimize campaign performance on a daily and weekly basis, making data-driven decisions to improve key metrics such as CTR, CPC, CPL, ROAS, conversion rate, and Quality Score.

- Conduct A/B testing on ad creatives, headlines, CTAs, landing pages, and audience segments to continuously improve campaign effectiveness and reduce cost per acquisition.

- Manage and allocate media budgets efficiently across platforms, ensuring optimal spend distribution based on performance data and business priorities.

- Build and leverage audience strategies including custom audiences, lookalike audiences, remarketing lists, and LinkedIn-specific targeting (job title, industry, seniority, company size) to maximize campaign precision and relevance.

- Collaborate with the creative and content team to brief platform-specific ad assets (static, carousel, video, and stories) ensuring creatives are optimized for each ad format and platform requirement.

- Set up and maintain tracking infrastructure including UTM parameters, conversion tracking via Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag to ensure accurate attribution and reporting.