Amazon Flex & Hub is seeking a seasoned Senior Program Manager to define and lead the strategic vision for online lead generation and top-of-funnel marketing across the organization. In this role, you will own the multi-year marketing strategy, set the direction for performance marketing programs, and drive transformational outcomes that significantly scale qualified driver acquisition. You will operate as the single-threaded owner of the end-to-end performance marketing funnel, influencing cross-functional leadership, mentoring team members, and establishing best practices that raise the bar across the marketing organization. This role requires a strategic thinker who can navigate ambiguity, make high-judgment trade-offs, and deliver results that move the needle at scale. You will partner with senior leadership across product, operations, analytics, and finance to align marketing investments with business priorities and long-term growth objectives.
Define and own the multi-year top-of-funnel marketing strategy for Amazon Flex driver acquisition, aligning with business-level growth targets
Lead the development and scaling of comprehensive performance marketing programs across multiple digital channels, setting the strategic roadmap and success criteria
Drive step-function improvements in lead generation quality, volume, and cost-efficiency through innovation and experimentation at scale
Establish scalable measurement frameworks and KPIs; own regular reporting and strategic recommendations to VP-level leadership
Identify and evaluate emerging channels, technologies, and partnerships that can unlock new acquisition vectors
Paid Search & SEM Management
Own the paid search strategy and multi-million dollar budget, setting targets and guiding optimization across campaigns, keywords, bids, and ad copy
Develop frameworks for evaluating and scaling paid search programs; drive continuous ROI improvements through advanced bidding strategies and audience segmentation
Manage agency relationships and internal team collaboration, establishing governance models and performance accountability
Pioneer new SEM approaches including automation, AI-driven bidding, and cross-channel attribution
SEO & Organic Growth
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Set the strategic direction for SEO initiatives, defining the long-term organic growth roadmap and resource investment priorities
Lead competitive analysis and market intelligence efforts to identify whitespace opportunities and inform content strategy
Partner with engineering and product teams to drive technical SEO improvements at scale, influencing platform architecture decisions
Establish SEO center of excellence practices and mentor team members on advanced optimization techniques
Social Media Marketing
Define the social media marketing strategy across platforms, aligning creative and targeting approaches with acquisition goals
Drive innovation in social campaign formats, audience development, and creative testing methodologies
Establish measurement and attribution frameworks for social channels; optimize budget allocation across the social portfolio
Identify emerging social platforms and trends; develop business cases for investment and expansion
Analytics & Optimization
Design and own robust measurement architectures, including multi-touch attribution models and incrementality testing frameworks
Lead the analytics roadmap, driving sophisticated A/B testing, multivariate experiments, and predictive modeling to optimize conversion at every funnel stage
Deliver strategic insights and recommendations to senior leadership through executive-level reporting and business reviews
Champion a culture of data-driven decision making across the marketing organization
Cross-Functional & Organizational Leadership
Partner with product, operations, and analytics teams to align marketing efforts with business goals
Manage relationships with external vendors, agencies, and technology partners
Drive alignment across stakeholders on priorities, timelines, and resource allocation
Basic qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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