Senior Marketing Manager, Field Marketing-APJ

Amazon Web Services is seeking a results-driven Senior Account-Based Marketing (ABM) Manager for India FSI & Conglomerates to design and execute high-impact ABM programs for Financial Services (Banking, Insurance, Capital Markets) customers and large Indian Conglomerate groups (e.g., Tata Group, Adani, Mahindra). This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The ABM Manager will act as the primary marketing contact for the FSI segment and Conglomerates cohort, owning end-to-end execution of 1:1 and 1:Few ABM programs. Working backwards from customer needs, you will create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires deep understanding of India's FSI landscape (regulated banks, insurers, capital markets firms), conglomerate buying dynamics, and the ability to build scalable demand generation engines with measurable pipeline contribution.

Key job responsibilities

• Develop and execute ABM 1:1 and 1:Few marketing strategies for priority FSI customers in India (banking, insurance, capital markets) and large Indian Conglomerates, in collaboration with Account Managers and Business Leaders, with the goal of maximizing AWS revenue
• Act as the primary marketing contact for the FSI & Conglomerates segment, working across partner organizations, Solutions Architects, WWSO, and Sales units along with regional and global marketing stakeholders
• Drive demand generation activities that enable the FSI & Conglomerates business to acquire new customers, retain and grow existing customers, and deliver revenue growth from AWS services — across banking institutions, insurance firms, and conglomerate groups like Tata, Adani, Mahindra etc.
• Implement tracking and evaluation methods for ABM marketing funding impact — including lead management, ROI analysis, and reporting on AWS-driven and 3P-activated marketing activity and engagements
• Facilitate cross-region collaboration with ABMers in the APJ region and drive marketing enablement initiatives
• Coordinate with regional and global ABM Marketing teams to scale field/channel marketing efforts through joint engagements across flagship programs like re:Invent, AWS Summits, and India-specific activations
• Develop and implement scalable campaign playbooks for driving demand gen motion in collaboration with FSI Focussed partners like GSIs, ISVs and SIs.
• Integrate AWS solutions within partner GTM models while maintaining measurable ROI across Sell-To and Co-Sell motions, within India's highly regulated compliance environment
• Design executive engagement programs for CXOs at banks, insurance companies, and conglomerate group-level technology leaders — including BFSI summits, innovation showcases, CXO roundtables, and boardroom-level engagements