Senior Manager/ Manager - Social Media & Digital Content

Responsibilities & Key Deliverables

• Support the organization's digital marketing transformation by driving social media engagement, digital campaigns, marketing technology adoption, and customer-centric process improvements.

• Create compelling content and storytelling platforms leveraging customer success stories, influencer partnerships, regional insights, and AI-enabled content solutions to strengthen brand affinity.

• Enhance customer experience across all key brand touchpoints, CRM platforms, websites, mobile applications, social media channels, and digital ecosystems.

• Drive product marketing for Tractors, including product launches, market activation, communication strategy, campaign development, and sales enablement collateral.

• Conduct market intelligence and competitive benchmarking to assess competitor positioning, communication strategies, pricing trends, and emerging market opportunities across horsepower segments.

• Develop and implement go-to-market strategies for new products, encompassing market research, customer insights, positioning, messaging, and launch execution.

• Collaborate closely with State Sales teams to capture market feedback, identify customer needs, and translate insights into impactful marketing programs and campaigns.

• Work closely with advertising agencies

• Ensure effective planning, development, and deployment of POS materials, dealer branding assets, brochures, and campaign collateral to support business objectives.

Experience Requirement:

• 3-8 years experience in executing social media strategy, content strategy &innovation with emerging digital trends