The role holder will be responsible for end-to-end design, management, and execution of growth marketing strategy for a portfolio of products. This role holder is responsible for developing and executing strategies to enhance business outcomes, optimize campaign performance, and drive overall portfolio growth through digital channels. This role will invest in maximizing the return of investment in digital campaigns and ensuring their effectiveness. It also involves coordination with a variety of stakeholders to ensure design and delivery of campaigns geared towards driving business outcomes.
Roles & Responsibilities:
Design and implement growth strategies to drive growth of the assigned product portfolio through digital channels.
Manage growth marketing objectives for the assigned product portfolio, working with Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits.
Accountable for driving revenue targets for the assigned product portfolio.
Develop deep understanding of product and propose relevant cross-channel journeys based on experience, inputs of stakeholders and benchmarks.
Define audiences/segments based on analytics to deliver personalized offers, content and conversations.
Lead a team of growth managers and provide mentorship to deliver the campaigns and achieve targets.
Create, maintain, and conduct analytics reporting across multiple platforms & extract key insights for future digital campaign development and go-to-market strategies.
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Monitor campaign performance regularly and take calls modifying digital marketing journeys; share performance reports periodically with the senior leaders.
Conduct market research and identify the suitable trends to enhance campaign performance.
Secondary Responsibilities:
Expert in problem solving skills & positive attitude
Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
Optimized customer journey (CRO) on digital platform / assisted journey.
Bureau data understanding & utilize the same in digital marketing.
Basic financial product knowledge.
Expert in sales lead management / lead lifecycle.
Knowledge to handle both existing & new customer marketing strategy.
Comfortable to work in Agile team with incremental RoI strategy.
Basic knowledge of Data Analytics & Statistics (From marketing perspective).
Functional Area:
Proven track records of scaling business and bringing growth via digital campaigns.
Familiarity with leading marketing tools such as CleverTap, Salesforce Marketing Cloud.
Demonstrated ability to work proactively to understand business needs, deliverables and key objectives.
Ability to independently lead, communicate and collaborate with multiple business partners and work effectively with global teams.
