At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
https://www.godrejindustries.com/
About the role
The Media Centre of Excellence (COE) is the central team responsible for setting the standard for how media is planned, evaluated, and optimised across the business, working alongside brand teams.
This is a media x business role, with two core focus areas:
Efficiency — optimise media efficiency to deliver maximum reach at the lowest cost.
Business impact — track media, competition, consumer, and business signals together to identify where media can drive growth.
Key responsibilities
Efficiency
Optimise reach across each medium — through media mix, targeting options, and formats — to deliver maximum reach at the lowest cost.
Platform evaluation
Assess each platform on its cost and its contribution to reach.
Evaluate audience fit and the point at which returns begin to diminish.
Recommend platform-level investment levels and the optimal mix of markets, media, and platforms.
In-month optimisation
Monitor delivery against plan through the month.
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Identify underperforming media or markets and make corrections while campaigns are live.
Document learnings and apply them to future plans.
Media-to-business tracking
Track media, competition, consumer, brand-health, and business metrics on an ongoing basis to understand how media influences brand and business outcomes.
Attribute media’s contribution and identify growth cells — the markets and segments where media can drive results.
Use these insights to inform future media deployment.
Requirements
4–7 years in media planning or strategy.
Strong grounding in audience-led, reach-first planning.
Proficient in media research and measurement tools (e.g., BARC, comScore, TGI, GWI) and reach/planning tools.
Comfortable working with data; able to build and check models in Excel.
Interest in the business impact of media and how it links to brand and business outcomes.
Clear, structured communicator.
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
Work Experience 2-4 years
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