At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About the role
Godrej Industries Group is home to some of India's most loved and trusted brands, with a presence that extends across emerging markets globally. Our Corporate Brand & Communications function plays a central role in shaping how these brands are perceived, building reputation, driving narratives, and ensuring that every brand moment is told with impact and integrity.
As a Brand PR Associate, you will drive communication strategy and execution for leading brands within the diverse portfolio. This is an opportunity to work at the intersection of brand strategy, media relations, and storytelling, contributing to the brand narrative of some of the country's most recognisable and loved brands.
This role is ideally suited to a communications professional who is keen to build a well-rounded career spanning brand strategy, media relations, crisis communications, and campaign storytelling.
Key Responsibilities
Brand Strategy
Support the development of brand communication strategies aligned with overall brand and business objectives
Identify and shape key messages, themes, and narratives for GCPL brands across various platforms and audiences
Contribute to the development of integrated communication plans for new product launches, brand campaigns, and key business milestones
Media Relations & Campaign Execution
Build and nurture strong relationships with media across the FMCG beat, including print, digital, broadcast, and trade media
Don't want to miss the next one?
Subscribe to daily email alerts for roles matching your interests.
Plan and execute brand PR activities around new launches, campaigns, and brand milestones, ensuring strong media visibility and positive coverage
Coordinate launch events, media interactions, and press engagements, managing logistics and on-ground execution where required
Work closely with brand and marketing teams to ensure communication efforts are well integrated with the overall marketing calendar
Documentation & Case Studies
Document campaigns, brand PR activities, and media coverage in the form of case studies, reports, and presentations
Maintain an organised repository of press coverage, campaign assets, and communication materials for ongoing reference and reporting
Support award entries and recognition submissions by compiling compelling narratives backed by data and evidence
New-Age Media, Partnerships & Alliances
Stay updated on emerging media formats, hybrid media trends, and new-age storytelling platforms relevant to the FMCG industry
Support efforts to identify and build partnerships and alliances with media platforms, industry bodies, and other relevant stakeholders
Bring a fresh perspective on how brand stories can be told across both traditional and digital-first media
Qualification:
Graduate/ Postgraduate from a reputable institute.
Experience:
Experience in brand communications, public relations, or media relations, ideally within FMCG, consumer-facing industries, or a PR agency handling such accounts
Key Skills:
Strong understanding of brand strategy and the ability to translate business objectives into compelling communication narratives
Established relationships with media across the FMCG and lifestyle beat, with a good understanding of the Indian media landscape
Excellent written and verbal communication skills, with the ability to draft press releases, briefing notes, and narratives that are clear and persuasive
Experience in supporting product launches, brand campaigns, and on-ground media events
Working knowledge of crisis communication principles and the ability to remain composed and solution-oriented under pressure
Familiarity with new-age and hybrid media formats, and an interest in how digital and traditional media intersect in brand storytelling
Strong organisational skills, with the ability to manage multiple brands, projects, and stakeholders simultaneously
Who You Are
You are a confident communicator with a genuine interest in brands, media, and the stories that shape public perception. You bring structure and rigour to your work, while also having the creativity to spot a good story and the ability to tell it well.
You are comfortable engaging with media, agencies, and senior stakeholders alike, and you bring professionalism, discretion, and maturity to every interaction.
You are looking to build a strong foundation in brand PR within one of India's most respected consumer companies, and you are excited by the opportunity to work across a diverse portfolio of well-loved brands.
Work Experience 8–10 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
https://www.godrejcareers.com/benefits/
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
Similar roles you might like
More openings like this one — take a look before you go.
