At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
www.godrejcp.com
About the role
Ecommerce is one of the future growth engines for GCPL, growing at 50%+ 4YR CAGR and is expected to be a key driver for new product launches, acquisition of new customer segments, data analytics led shopper understanding and other key brand initiatives.
The Ecommerce Marketing is a pivotal role in ecommerce team, working as conduit between marketing and ecommerce sales team. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.
Key responsibilities:
Shopper understanding and analytics
Develop deep understanding of shopper insights & behaviour for GCPL categories
Develop e-com shopper marketing plans for priority sub-brands
Implement plan via both direct execution and influencing other e-com verticals
Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
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Analyze offtake performance on regular basis and identify course corrections
Category annual planning
Represent GCPL to e-com customers, especially in JBP & quarterly plans
Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category
Marketing execution coordination
Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
Jointly plan & execute full funnel activities, along with Key account managers
Lead replication of the brand IMC on ecommerce media assets
Ensure tight control on visibility spends deriving maximum ROI from the investments
Education:
Graduate/ Postgraduate from a reputable institute.
Experience:
Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital)
Significant experience in brand management / shopper marketing
Majority of experience in FMCG / Beauty established companies or D2C start-ups
Key Skills:
Agile able to execute rapidly and effectively in complex environment, strong results orientation
Bold ambitious mind-set, willing to stretch for outstanding results
Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills
Work Experience 4-6 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
https://www.godrejcareers.com/benefits/
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you
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