Senior Digital Marketing Manager

Job Requirements

About the Role

As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.

Key Responsibilities

Primary Responsibilities

• Lead the strategic planning and execution of digital marketing initiatives across channels.

• Collaborate with internal departments to develop integrated marketing campaigns that support business goals.

• Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.

• Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.

• Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.

• Develop and maintain strong relationships with key stakeholders, including external agencies and vendors.

• Design and implement brand marketing strategies aligned with the organization’s vision and objectives.

• Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.

Education