Principal Product Manager, Ads Retail Lead

The Monetization Product Team at Microsoft is responsible for building and scaling advertising, commerce, and revenue-generating experiences across Microsoft's consumer ecosystem. We partner closely with engineering, design, data science, sales, and business teams to develop products that help advertisers connect with customers while creating meaningful value for consumers. Our team combines strategic thinking, customer obsession, and rapid execution to bring innovative monetization solutions to market.

As a Principal Product Manager, Ads Retail Lead, you will define and drive the product strategy for retail and consumer product advertising experiences. You will work at the intersection of advertiser needs, consumer engagement, data-driven insights, and platform innovation to create advertising products that help brands reach customers more effectively and achieve measurable business outcomes.

This role requires a deep understanding of the retail advertising landscape, consumer marketing trends, and emerging monetization opportunities. You will identify customer needs, shape product vision, and collaborate across disciplines to deliver solutions that drive growth for advertisers while enhancing the overall user experience.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Define and drive the product strategy for retail and product advertising experiences, identifying opportunities to connect consumers with relevant products while delivering measurable value for advertisers.

• Own a key advertising product area, including customer insights, product vision, roadmap prioritization, requirements definition, and end-to-end execution from concept through launch and optimization.

• Lead initiatives that improve product discovery, shopping, and purchase-related user journeys through innovative advertising and monetization experiences.

• Partner closely with Engineering, Design, Data Science, Research, and Product Marketing to translate advertiser and user needs into scalable advertising products and platform capabilities.