Principal Associate - Demand

About Team:

The role is part of the Monetization & Brand Solutions team. This team is responsible for delivering the advertising and monetization revenue for Myntra by providing various Brand Solutions. Myntra Monetization is leading the league with innovative brand solutions and performance avenues for partner brands. The function is responsible for getting advertising income from our Brand Partners by designing appropriate marketing solutions for visibility & ROI on Myntra App, Website as well as Social handles.

Roles and Responsibilities:

To own & deliver monetization targets for your category. To create a strong pipeline of Brands to pitch for Brand solutions and convert them at a healthy rate. Create and regularly update monetization pitch decks for your category & brands. To create a detailed media plan against the planned spend for every brand. To work with internal stakeholders including end to end execution of monetization media plans including ad serving, reporting etc. To create a monthly plan against your target and monitor these for actuals. Problem solve for any gaps in target vs. plan. Proactive in identifying, raising and problem solving issues that might impact the plan numbers. Conducting monthly reviews with key brands to identify gaps and solve for future months. To adhere to internal processes and keep escalations to a minimum.

Responsibilities:

To meet monthly targets of generating monetization monies from your category. To work together as a team for several initiatives and common projects. Building lasting relationships with accounts and ensuring we grow their business on the Myntra platform. Ensuring revenue has been accrued for all billed monetization activities and there is minimum loss. Qualifications & Experience:MBA from Tier 1 College with overall work experience of ~5 years. Experience in BD/ Sales for a Digital company for at least 2 years is mandatory.

Desired Skill Set:

Preferred experience in the e-commerce industry. Strong display of Myntra values and ethos. High level of interest in learning new things. Strong interpersonal and communication skills. Proactive and self-driven with great sense of ownership. Go getter attitude. Strong problem solving & prioritization skills with an eye for detail. Good in negotiation and persuasion.