Performance Marketing & Optimization Lead

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

The Marketing Signals Center of Excellence (MSCE) within the Global Marketing Engines & Experiences Group is driving the transformation of Microsoft’s commercial marketing. Our team is modernizing and integrating channels through advanced analytics, marketing automation, and digital marketing—enabling connected journeys and accelerating pipeline growth. We operate at enterprise scale, delivering millions of new contacts annually and nurturing them into leads and sales recommendations. MSCE supports digital sales connected to global marketing strategy, impacting performance and growth across regions and time zones.

As the Performance Marketing & Optimization Lead, you will be at the forefront of this transformation—driving agile marketing excellence, precision targeting, and automation delivery to optimize the full funnel at enterprise pace. This is a strategic role for someone who has run significant agile marketing campaigns and can enable innovation, velocity, and measurable impact on business outcomes.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

The Performance Marketing & Optimization Lead requires an understanding of performance optimization and go to market strategy, combined with the ability to influence peers and stakeholders through clear plans, data informed recommendations, and operational rigor. We’re looking for a curious, execution minded lead who enjoys digging into planning, technology, and performance signals to enable better decisions and stronger campaign outcomes, with a background that blends strategic thinking and hands on operational experience.

• Orchestrate Agile Performance Campaigns at Scale - Lead the evolution from static campaign execution to always-on optimization, applying deep expertise in performance marketing frameworks and agile methodologies to accelerate campaign cycles and drive business impact.