Outbound Marketing Manager , Prime Video

MX Player by Prime Video offers premium free entertainment for 250 million users in India. MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.

Key job responsibilities

• Own end-to-end execution of outbound marketing campaigns across push and WhatsApp. Manage campaign components including segmentation, creative briefing, copy, scheduling, QA and deployment.
• Optimise channel engagement and health: Monitor and improve channel engagement and health metrics (open rates, CTR, opt-outs, deliverability). Analyse performance data to identify patterns and trends, and recommend optimisations to improve effectiveness.
• Manages multiple shows and category priorities while working with cross functional teams
• Runs A/B experimentation roadmap to optimize campaign performance
• Responsible for developing playbooks for new projects across personalization and automation
• Own reporting and analysis for content shows and categories to drive insights on performance