Modern Trade Accounts Specialist

Location - Mumbai

Reporting to: CDM

Role Purpose

The Senior Modern Trade Accounts Specialist is responsible for driving sales growth and execution excellence across assigned modern trade accounts and territories. The role plays a critical part in delivering business objectives by strengthening customer partnerships, maximizing in-store execution and ensuring superior availability and visibility of company products.

This position requires strong commercial acumen, ability to derive insights/actionable from data, customer relationship management skills and the ability to influence key stakeholders to achieve sustainable growth across assigned accounts.

Key Accountabilities

• Deliver sales targets across assigned accounts and geographic territories.
• Drive growth and maintain market share across key product categories within organized retail chains.
• Manage customer service and sales operations to ensure achievement of agreed objectives and performance targets.
• Ensure high standards of product availability, visibility, merchandising and overall shelf execution across all assigned stores.
• Monitor and improve store execution metrics, including store compliance and execution quality measures.
• Ensure effective implementation of point-of-sale materials, promotional activities, and in-store activation plans.
• Leverage category insights to influence in-store execution and drive sales performance.
• Drive speed-to-shelf execution for new product launches and ensure timely replenishment and repeat orders.
• Ensure consistent and effective execution of consumer and trade promotions across assigned accounts.
• Provide direction and support to third-party field teams to ensure effective execution and achievement of business objectives.

Skills and Experience

The successful candidate will demonstrate:

• Analytical skills and the ability to leverage data to identify opportunities and improve performance.
• Strong sales and account management capabilities within modern trade or retail environments.
• Proven ability to build and manage customer relationships across multiple stakeholders.