Measurement and Analytics Lead

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

• Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.

• Experience working with partners to identify technical challenges and opportunities and selling AdTech/MarTech solutions.

• Experience quantifying return on investment (ROI) for advertising spend using: experimental methods (e.g., A/B testing, Geo experiments, User lift experiments), or advanced attribution (e.g., SKAN, MTA), or statistical methods (e.g., Causal Inference, MMM, Statistical MTA).

Preferred qualifications:

• Master's degree in quantitative field like Data Analytics, Economics or an MBA with a focus on quantitative methods.

• Experience in consulting directly with clients, advising on impact of advertising on business outcomes, and building collaborative partnerships with external measurement vendors to align stakeholders and advocate for optimal solutions.

• Experience in 1PD strategies, customer data infrastructures, and Google’s measurement ecosystem—including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API).

• Understanding of brand and performance measurement frameworks, with experience executing marketing experiments, incrementality testing, causal impact, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).

• Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools.