Marketing Platform Auto Associate

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Marketing Platform Auto Associate Qualifications:Any Graduation Years of Experience:1 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Should be a graduate

•API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities •Marketing Automation Best Practices: Knowledge of Marketing Automation best practices •HTML and CSS: Familiarity with HTML and CSS for email template customization •Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights •Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preferred •Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment Roles and Responsibilities: Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) •Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. •Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.