Marketing Manager - Insurance & Wealth, Insurance & Wealth, Amazon Pay

Amazon Pay is building India's most trusted destination for financial products. As an Associate Marketing Manager for Insurance & Wealth you will own end-to-end campaign execution across channels to drive customer acquisition and engagement for motor insurance, health insurance, and fixed deposit products. This is a high-intensity, high-learning role where you will operate at the intersection of data, creativity, and customer obsession — shipping campaigns weekly, running experiments daily, and directly impacting millions of customers across one of India's fastest-growing fintech platforms. This role is tactical with strategic exposure. You will execute with precision while learning to think like a strategist.

Key job responsibilities Traffic & Channel Ownership

Own all traffic drivers for Insurance and FD — onsite merchandising, search, social, push, and performance marketing. Serve as category advocate with central traffic teams to maximize visibility. Deep expertise in channel optimization mechanics. Audit the funnel weekly/monthly, flagging gaps and surfacing levers to close shortfalls against topline goals. Campaign Strategy & Execution

Develop and execute integrated campaigns across email, push, in-app, social, and onsite to drive acquisition and policy/FD issuance. Own end-to-end GTM for new product and multi-insurer launches — messaging, creative briefing, channel planning, and post-launch analysis. Define category style guidelines, merchandising calendar, and partner-funded promotion packages. Partner & Stakeholder Management

Build relationships with insurance partners (ACKO, ICICI Lombard, HDFC ERGO, Go Digit) and FD partners to negotiate competitive offers and cashbacks. Share performance data, iterate on offer structures to improve conversion and customer value. Coordinate with legal/compliance for timely approvals aligned to IRDAI and RBI guidelines. Customer Growth & Lifecycle

Plan merchandising across homepage, Pay dashboard, search, push, and WhatsApp for leads and renewals. Own retargeting and upsell strategies for new launches and existing customers. Analyze cohorts to identify growth levers and lifecycle-stage opportunities. Experimentation & Brand Partnerships

Collaborate with internal teams and partners to drive experiments on partner-funded offers and influencer marketing. Run weblabs — design changes, copy variations, new interventions — to continuously improve conversion and customer experience. Analytics & Performance Optimization

Analyze campaign data to derive actionable insights, optimize spend, and improve lead visit rate, conversion, activation, and CPA. Conduct in-depth program effectiveness analyses, driving continuous improvement through data-driven iteration. Planning & Leadership Communication