Marketing Analytics Manager

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel.

You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve.

RESPONSIBILITIES

• Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.

• Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources.

• Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion.

• Understand our audiences: develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior.