Manager - Trend Research, Accessories

Role Overview:

As part of the Mahindra Auto Accessories team, the Manager – Trend Research will be responsible for identifying emerging consumer, lifestyle, fashion, and adventure trends that shape the future of Mahindra’s merchandise portfolio. This role will translate market intelligence into actionable insights that support category strategy, product development, buying decisions, and seasonal collection planning. The incumbent will work closely with design and merchandising teams to ensure the Accessories, lifestyle range remains relevant, differentiated, and aligned with evolving customer preferences.

Key Responsibilities

Trend Research & Forecasting

Research global and domestic lifestyle, fashion, adventure, and retail trends across relevant categories. Monitor macro and micro consumer trends, cultural shifts, and industry developments to identify emerging opportunities.

Seasonal Trend Planning

Prepare seasonal trend reports, trend forecasts, and mood boards for product development and merchandising teams. Translate trend insights into clear themes, color palettes, materials, graphics, and design directions.

Consumer & Market Insights

Identify emerging categories, customer preferences, and evolving consumption patterns. Conduct consumer and competitor research to uncover market gaps and growth opportunities.

Design & Buying Support

Support design and buying teams with trend direction and category-specific recommendations. Ensure trend insights are incorporated into assortment planning, product concepts, and seasonal collections.

Innovation & Future Opportunities

Track innovations in materials, sustainability, retail experiences, and lifestyle products. Recommend new concepts and opportunities to strengthen Mahindra Accessories’ lifestyle merchandise portfolio.

Experience

Key Skills & Competencies

• Strong expertise in trend forecasting and consumer research.